Red Garage Ventures; a Venture Studio Funded by The Coca-Cola Company
1:20 PM CORPORATE VENTURING: The Coca-Cola Company’s creation of Red Garage Ventures to Drive Internal Disruption
Red Garage operates as a venture builder/start-up studio partnering with The Coca-Cola Company. Their independence is key to moving with speed, keeping lean and building value.
Red Garage conducts the early stage problem exploration, concept development, and business model validation.
In this session Franki will discuss:
- Why innovation inside of an existing corporation is so difficult and how companies can employ the tools and processes successful start-ups use to drive innovation
- How corporates can innovate leveraging their assets and startup thinking to exploit new growth areas
- Outlining the Red Garage Ventures concept and what to consider when setting up a corporate venture fund
- Ensuring successful commercialization and acceleration of a start up by leveraging the “mother ship” assets, relationships and being a key R&D customer