Hayden McDonnellSenior Labs Lead: Consumer Banking
Bendigo and Adelaide Bank
12:50 PM CROWDSOURCING: Leveraging Frontline Distribution Network to Drive Customer Centric Innovation
For a smaller scale challenger bank, Bendigo and Adelaide has levels of innovation that can rival established players with much larger market share. A key contributor to this is the banks involvement of the frontline organisation in internal innovation programs.
This session will have Hayden accompanied by a frontline business colleague show a dual perspective on the benefits of staff collaboration in all realms of the business and its contribution to ideation.
- Crowdsourcing ideas from frontline staff and reacting quickly to take the idea to prototype stage and test with customers in branch
- Developing an agile team who can produce solutions that can be installed rapidly
- Giving networking more of a voice and aligning it with what is happening digitally
- How to create a culture that incorporates human centred design