23 - 24 October, 2017 | Sydney, Australia

Hayden McDonnell


Senior Labs Lead: Consumer Banking
Bendigo and Adelaide Bank


12:50 PM CROWDSOURCING: Leveraging Frontline Distribution Network to Drive Customer Centric Innovation

For a smaller scale challenger bank, Bendigo and Adelaide has levels of innovation that can rival established players with much larger market share. A key contributor to this is the banks involvement of the frontline organisation in internal innovation programs.
This session will have Hayden accompanied by a frontline business colleague show a dual perspective on the benefits of staff collaboration in all realms of the business and its contribution to ideation.

  • Crowdsourcing ideas from frontline staff and reacting quickly to take the idea to prototype stage and test with customers in branch
  • Developing an agile team who can produce solutions that can be installed rapidly
  • Giving networking more of a voice and aligning it with what is happening digitally
  • How to create a culture that incorporates human centred design


Check out the incredible speaker line-up to see who will be joining Hayden.

Download The Latest Agenda