Matt HendersonProgramme Director – Omni Channel
4:10 PM INCUBATORS: Leveraging an Internal Incubation Accelerator Program to Improve Customer Centricity at Greater Bank
A digital strategy is only successful if it enables the banks to understand inhibitive experience touch points and avenues to capitalize and improve on.
Evolving and restructuring the experience is an ongoing process and at times may end up being a drain on the limited resources of the customer-owned banks with a multitude of lucrative yet unproven technologies to choose from. Through Greater Bank’s AB-Testing module of its Internal Incubator Acceleration Program, learn:
- Why a model such as this is a cost effective solution for improving processes without having to risk a huge investment in an unproven technology
- How to overcome the challenges of implementing such a capability into the bank’s business model
- The multiple applications that the incubator program opens up for the bank